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Digital Fuel Capital
Digital Fuel Capital

SEO Senior Manager

Renovation Brands

Renovation Brands

Marketing & Communications
United States · Remote
Posted on Saturday, May 25, 2024

SEO Senior Manager

Renovation Brands

About the Role:

We are looking for an SEO Senior Manager to work within our marketing and ecommerce teams to lead best practices across Renovation Brands. This is a unique opportunity to work across a variety of brands that engage directly with our business owners.

The ideal candidate will have a strong grasp of SEO strategies, implementation, and analytics to evolve our current practices. You will join a world class D2C team and work cross functionally with our brands, marketing, and digital product teams.

This position reports to the VP Ecommerce at Renovation Brands and will be 100% remote.

  • Location: 100% Remote. (Required to work from any location within the USA.)
  • Reports to: VP Ecommerce @ Renovation Brands.
  • Base Salary Range: $100,000 - $130,000 (experience & interview performance will determine actual number within the range).
  • Annual Discretionary Bonus: eligible for 10% of base salary.


  • Work closely with the marketing and digital product teams to develop effective SEO strategies to increase organic search traffic and improve search engine rankings across multiple websites and platforms.
  • Perform keyword research to identify high-impact keywords and optimize website content accordingly.
  • Conduct competitive analysis to identify industry trends and opportunities for improving our SEO efforts.
  • Monitor and analyze website performance metrics using SEO tools and platforms to identify areas for optimization and improvement.
  • Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into website development and content creation processes.
  • Perform on-page and off-page optimization, including optimizing meta tags, headings, URLs, and internal linking structure.
  • Stay current with the latest SEO trends, search engine algorithm updates, and industry best practices.
  • Provide recommendations for website architecture, URL structure, and navigation improvements to enhance SEO performance.
  • Conduct regular audits of websites to identify technical issues, crawl errors, and areas for improvement.
  • Prepare and present reports on SEO performance, highlighting key metrics, trends, and actionable insights to stakeholders.
  • Participate in weekly meetings to collaborate with brands to maintain consistency in communication, workflow, procedure, and goal setting.

What your day-to-day will look like:

  • Discussions to understand each of our brands business goals, target audience, campaign performance, and overall business success.
  • Create existing website content audits and recommendations at the page level.
  • Create new website content recommendations based on content gap analysis.
  • Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations.
  • Manage the development and implementation of SEO best practices.
  • Monitor website performance using analytics programs.
  • Pull, analyze, and report on SEO strategies to internal team members and brands.
  • Manage the creation of brand dashboards for accuracy and specific date.
  • Use advanced lead tracking methods to qualify conversions.
  • Staying on top of industry trends and changes.

Qualifications & Skills:

  • Bachelor's degree in marketing, communications, computer science, or a related field.
  • Proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns and improved search rankings.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Atarget="_blank" hrefs, or similar platforms.
  • Strong analytical skills with the ability to interpret complex data and make data-driven recommendations.
  • Familiarity with HTML, CSS, and website development principles.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • High attention to detail and ability to manage multiple projects simultaneously.
  • Passion for staying up to date with the latest SEO trends, industry developments, and search engine algorithm updates.
  • Outstanding organizational and communication skills.

What’s Next?

  • Ensuring a smooth and enjoyable candidate experience is very important to us at Renovation Brands. For transparency, our interview process varies in length, depending on the position and appropriate number of interview stages.

  • Collaboration is a key proponent of success at Renovation Brands, which is on display during our interview process for several positions where it is common to have members of our Senior Leadership Team as well as your future manager partake as Interviewers. This provides candidates with immediate facetime and rapport building.

About Renovation Brands:

Home is one of the most sacred places, where everything is more personal and where memories are made. At Renovation Brands, we have a tremendous opportunity to create engaging experiences and lasting relationships with our consumers.

Our focus is on creating design-rich home improvement product offerings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.

Commitment to DEI:

At Renovation Brands, we celebrate our inclusive work environment, and we encourage applicants from all backgrounds and perspectives to apply. We are committed to having an inclusive and transparent work environment where every voice is heard and acknowledged, assisted by our employee-lead programs such as our Culture Team. At Renovation Brands, we embrace our differences, and believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking.

As we continue to grow, onboarding great talent to help us execute our mission and vision is our top goal. From California to New York to Massachusetts to Florida, our team members collaborate and deliver groundbreaking eCommerce projects from across the United States. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Our Benefits:

At Renovation Brands, we have you covered when it comes to our comprehensive Benefits Package, including:

  • Competitive Base Salary in line with market expectations
  • Medical, Dental, and Vision plans
  • 401(k) Safe Harbor Plan with 4% employer match
  • Paid Vacation, 5 Paid Sick Days, and 10+ Paid Holidays, including Floating
  • Paid Parental Leave
  • Aggressive Employee Discount program across all brands at a price of 10% above cost
  • Voluntary Life Insurance & Disability Insurance
  • Voluntary Accident & Critical Illness Insurance
  • Employee Referral Program
  • Discounts through LifeMart

Our Mission:

Empowering our customers to bring their visions to life.

Our Culture & Values:

Our employees are our most precious resource. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth, and use our consumer insight tools to better serve all of our constituents.

Our foundation is supported by five (5) core values that serve as pillars of our culture:

  • Empower the Customer – This is about their vision, not ours.
  • Think big. Move fast – We sprint when others stroll.
  • We’re a team first – Period.
  • Fearlessly Transparent – Robust debate, wholehearted respect, and commitment required.
  • Do’ers Not Dreamers – We get more done with a match than other companies do with a blowtorch.

Our Brands:

  • American Tin Ceilings
  • Reggio Registers
  • Baseboarders
  • Cast & Bevel
  • Décor Planet
  • RTA Cabinet Store
  • Electric Fireplaces Direct
  • Mantels Direct
  • Trueform Concrete & Blendhouse

Visit us @ & on LinkedIn @ Renovation Brands - LinkedIn