Performance Marketing Manager

Renovation Brands

About You:

You possess a solid background managing media across paid search and paid social channels and know how to leverage analytics to make informed marketing decisions. You are comfortable collaborating on strategy and carrying out operations for large-scale, performance based paid media programs. The role requires a data-driven mindset to understand, support and analyze high volume paid media campaigns with the goal to improve KPIs and drive profitability. You work well with teams, are open-minded and curious, a strong problem solver, and enjoy analyzing data to understand a campaign’s potential.

Our culture is centered around creativity, teamwork, and a data driven approach; someone who will thrive in this role will be comfortable being agile, curious, collaborative, communicative and enjoy taking initiative to spearhead new ideas.

• Location: 100% Remote.
• Base Salary Range: $105,000 - $125,000 (experience & interview performance will determine actual number within the range).
• Annual Bonus: eligible for 10% of base salary.

Responsibilities:

• Core focus includes daily in-platform execution and management of Google, Microsoft Ads & Meta ads programs, concentrating on shopping ads (Pmax) and product feed optimization.
• Manage paid social campaigns across Facebook Ads Manager.
• Assist with media strategy from a broader, cross-channel perspective; determine appropriate budget shifts and structural changes based on performance and assess wider business impact.
• Design and execute A/B tests, monitor performance and measure results.
• Compile compelling analysis, proposals, and presentations with the ability to articulate findings in a way that is digestible to broader audiences, particularly at executive levels.
• Partner cross-functionally with business Stakeholders, Merchandising, BI, etc. as part of strategic planning and facilitating broader projects.
• Proactively seek out and stay up to date on latest industry news & trends.
• Work closely with media partners to collaborate on strategic initiatives, acquire competitive insights, access beta opportunities, etc.

Qualifications & Skills:

• 4+ years of relevant Search Engine Marketing work experience.
• 2+ years’ work experience within DTC eCommerce businesses with large product catalogs & data feeds.
• Advanced proficiency using Google Ads and Microsoft Ads platforms with a deep understanding of feed-based marketing fundamentals (Shopping Ads).
• Core skillset in paid search campaign construction, keyword research, ad copy writing & A/B testing, with the ability to implement optimizations at scale.
• Hands-on experience operating within Facebook Ads Manager; Pinterest ads experience a plus.
• Experience within eCommerce home goods sector a plus.
• Agency experience is a plus.
• Exceptional technical and organizational skills, with advanced attention to detail.
• Thorough understanding of audience marketing & purchase funnel strategies; retargeting experience a plus.
• Proficiency in MS Office – especially Excel and PowerPoint – for reporting and presentations.
• Solid experience navigating & interpreting web analytical tools (i.e. Google Analytics) is required; heavy focus on data measurement.

What’s Next?

• Ensuring a smooth and enjoyable candidate experience is very important to us at Renovation Brands. For transparency, our interview process varies in length, depending on the position and appropriate number of interview stages.

• Collaboration is a key proponent of success at Renovation Brands, which is on display during our interview process for a number of positions where it is common to have members of our Senior Leadership Team as well as your future manager partake as Interviewers. This provides candidates with immediate facetime and rapport building.

About Renovation Brands:

Home is one of the most sacred places, where everything is more personal and where memories are made. At Renovation Brands, we have a tremendous opportunity to create engaging experiences and lasting relationships with our consumers.

Our focus is on creating design-rich home improvement product offerings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.

Commitment to DEI:

At Renovation Brands, we celebrate our inclusive work environment, and we encourage applicants from all backgrounds and perspectives to apply. We are committed to having an inclusive and transparent work environment where every voice is heard and acknowledged, assisted by our employee-lead programs such as our Culture Team. At Renovation Brands, we embrace our differences, and believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking.

As we continue to grow, onboarding great talent to help us execute our mission and vision is our top goal. From California to New York to Massachusetts to Florida, our team members collaborate and deliver groundbreaking eCommerce projects from across the United States. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Our Benefits:

At Renovation Brands, we have you covered when it comes to our comprehensive Benefits Package, including:

• Competitive Base Salary in line with market expectations
• Medical, Dental, and Vision plans
• 401(k) Safe Harbor Plan with 4% employer match
• Paid Vacation, 5 Paid Sick Days, and 10+ Paid Holidays, including Floating
• Paid Parental Leave
• Aggressive Employee Discount program across all brands at a price of 10% above cost
• Voluntary Life Insurance & Disability Insurance
• Voluntary Accident & Critical Illness Insurance
• Employee Referral Program
• Discounts through LifeMart

Our Mission:

Empowering our customers to bring their visions to life.

Our Culture & Values:

Our employees are our most precious resource. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth, and use our consumer insight tools to better serve all of our constituents.

Our foundation is supported by five (5) core values that serve as pillars of our culture:

• Empower the Customer – This is about their vision, not ours.
• Think big. Move fast – We sprint when others stroll.
• We’re a team first – Period.
• Fearlessly Transparent – Robust debate, wholehearted respect, and commitment required.
• Do’ers Not Dreamers – We get more done with a match than other companies do with a blowtorch.

Our Brands:

• American Tin Ceilings
• Reggio Registers
• Baseboarders
• Décor Planet
• RTA Cabinet Store
• KitchenDesignPros
• Electric Fireplaces Direct
• Mantels Direct
• Trueform Concrete & Blendhouse

Visit us @ RenovationBrands.com & on LinkedIn @ Renovation Brands - LinkedIn