About Digital Fuel Capital:

Digital Fuel Capital is the most active acquirer of e-commerce businesses in the private equity space. Current portfolio companies include Artifact Uprising, Artful Home, Boston Scally, Discount Divas, Filly Flair, First Impression Ironworks, Jaxxon, Lime Lush, Nanamacs, National Tree Company, Puppyspot, Seattle Coffee Gear, Renovation Brands, StubHub International, Taylor Stitch, The Tie Bar, and Timex. Digital Fuel Capital provides both capital and in-house strategic and operational resources through our Center of Excellence that help our brands succeed. We know what it takes to make an e-commerce business scale efficiently and we offer support and expertise across marketing, talent acquisition, analytics, and e-commerce product management to help our brands reach their goals.

We value curiosity, a bias for action, resourcefulness, innovation, humility, & empathy and look for these qualities within all candidates we hire. This role can be remote in the US with the ability to travel to Boston quarterly.

About the role of Senior Manager, Paid Social:

We are seeking a highly skilled and strategic Senior Manager, Paid Social to help with the execution, optimization, and advancement of paid social campaigns across our portfolio of e-commerce brands. In this role, you will operate as a subject-matter expert contributing to shaping strategy, managing large-scale budgets, and driving performance across multiple platforms.

The ideal candidate brings deep hands-on expertise in Meta Ads Manager, a proven track record of scaling paid social programs, and the ability to translate data into actionable strategy. While this role does not include direct people management, you will serve as a senior individual contributor working cross-functionally with brand leaders, creative teams, and agencies to influence outcomes and elevate performance across the portfolio.

This role is central to driving customer acquisition and revenue growth through high-impact campaigns, primarily on Meta (Facebook/Instagram), while expanding into new platforms as appropriate.

Key Responsibilities

• Assist with the strategy and execution of paid social campaigns across Meta, with expansion into TikTok, Pinterest, and emerging platforms.
• Act as the in-house paid social expert, advising portfolio brand teams on best practices, performance benchmarks, and innovation opportunities.
• Manage significant paid media budgets, ensuring efficiency and ROI while balancing short- and long-term growth objectives.
• Collaborate with brand teams and agencies to shape creative direction, brief new campaigns, and guide testing roadmaps.
• Monitor campaign pacing and performance daily; proactively identify opportunities to optimize bids, targeting, placements, and creative.
• Design and lead structured A/B and multivariate testing to drive continuous improvement in CTR, CPA, ROAS, and conversion rates.
• Partner with stakeholders to align campaigns with key initiatives such as product launches, seasonal promotions, and category growth strategies.
• Create clear, data-driven reporting with actionable insights for both portfolio brands and internal leadership.
• Stay ahead of platform updates, tools, and algorithm changes, ensuring our portfolio maintains a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5+ years of hands-on experience managing paid social campaigns, ideally in a DTC or e-commerce environment.
• Extensive knowledge of Meta Ads Manager; experience with TikTok, Pinterest, and emerging platforms is highly valued.
• Demonstrated success managing and optimizing paid social budgets.
• Proven ability to analyze performance data, identify trends, and translate insights into strategy.
• Experience guiding creative development for paid social, with an eye for what drives performance.
• Highly organized, with excellent communication and project management skills.
• A self-starter with strong ownership mentality, resourcefulness, and a bias toward action.