Paid Social Manager

📷 About Digital Fuel Capital:

Digital Fuel Capital is the most active acquirer of e-commerce businesses in the Private Equity Space. Current portfolio companies include Artifact Uprising, Artful Home, Boston Scally, Discount Divas, Filly Flair, First Impression Ironworks, Jaxxon, Lime Lush, Nanamacs, National Tree Company, Puppyspot, Seattle Coffee Gear, Renovation Brands, StubHub International, Taylor Stitch, The Tie Bar, and Timex. Digital Fuel Capital provides both capital and in-house strategic and operational resources through our Center of Excellence that help our brands succeed. We know what it takes to make an e-commerce business scale efficiently and we offer support and expertise across marketing, talent acquisition, analytics, and e-commerce product management to help our brands reach their goals.

We value curiosity, a bias for action, resourcefulness, innovation, humility, & empathy and look for these qualities within all candidates we hire. This role can be remote in the US with the ability to travel to Boston quarterly.

📷 About the role of Paid Social Manager:

We are seeking a highly motivated and detail oriented Paid Social Manager to join our marketing team and support the execution and optimization of paid social campaigns across multiple portfolio brands. You will play a hands-on role in campaign execution, data analysis, creative strategy, and cross-functional collaboration. The ideal candidate combines strong analytical capabilities with performance-driven thinking and creativity.

This role is central to driving customer acquisition and revenue growth through high-impact campaigns, primarily on Meta (Facebook/Instagram), while testing and expanding into new platforms as appropriate.

Responsibilities:

· Plan, execute, and support the optimization of paid social campaigns across Meta (Facebook/Instagram), with potential to expand into TikTok, Pinterest, etc.

· Collaborate with brand teams and agencies to develop and deliver compelling creative assets and copy that align with brand guidelines, campaign objectives, and platform best practices.

· Manage the content calendar and timelines for campaign execution, ensuring smooth coordination between internal teams, creative partners, and external vendors.

· Monitor campaign pacing and performance daily to ensure alignment with revenue, efficiency, and profit goals; proactively recommend or implement optimizations in bids, targeting, or creative.

· Conduct structured A/B testing of creative, copy, and landing pages, and contribute actionable insights through regular campaign reporting and performance analysis.

· Partner with stakeholders to align campaigns with product launches, category strategies, and seasonal promotions; help define audience targeting strategies in collaboration with the Director of Paid Social.

· Use project management tools to coordinate deliverables, identify bottlenecks, and keep campaigns on track across multiple brands.

· Support influencer marketing initiatives by identifying relevant creators, coordinating deliverables, and ensuring content supports campaign and brand objectives.

· Contribute to innovation across the paid social program by identifying new platform opportunities, tools, or creative approaches that could benefit the portfolio.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Demonstrated ability to manage paid social campaigns end-to-end with a strong understanding of platform nuances.
• Experience briefing and collaborating with creative teams or agencies on content development.
• Highly organized with excellent project management and communication skills.
• Comfortable analyzing performance data and translating it into clear recommendations.
• Familiarity with creative tools (e.g., Canva, Photoshop) and performance dashboards a plus.
• A self-starter with strong ownership mentality, resourcefulness, and attention to detail.

Additional Information:

• We regret that Digital Fuel Capital does not provide Visa Sponsorship. Individuals who need sponsorship for work authorization, now or in the future, are not eligible for hire for this role.
• We require pre-employment references.