PLEASE NOTE THIS ROLE IS NOT AT DIGITAL FUEL CAPITAL. IT IS A FULL TIME ROLE AT ONE OF OUR PORTFOLIO COMPANIES

One of our Portfolio Companies is seeking a dynamic and visionary Vice President of Marketing & E-Commerce to join their leadership team. This individual will drive the development and execution of the marketing & e-commerce strategy, ensuring alignment with our overall business objectives and growth targets. This role is instrumental in shaping and executing our marketing and digital strategy, strengthening our brand presence, and delivering a best-in-class consumer journey across every touchpoint.

Key Responsibilities:

Marketing Strategy Development:

• Develop and execute a comprehensive marketing strategy, inclusive of paid search, paid social, organic social, email/SMS, SEO, affiliate marketing, influencer partnerships, and direct mail to drive customer acquisition, retention, and lifetime value.
• Build and evolve a brand identity that resonates emotionally with our consumers
• Lead integrated campaign planning, tightly coordinating across product development, inventory, and marketing teams to deliver a seamless, compelling brand narrative.
• Ensure the consumer experience across all digital platforms is best in class.

E-Commerce Management:

• Partner with the Director of E-Commerce to build and manage a best-in-class digital experience, optimizing conversion rates, customer lifetime value, and profitability.
• Continuously refine the e-commerce roadmap to embody our brand.

Creative Leadership:

• Collaborate closely with the Creative Director to deliver bold, beautiful, brand-right creative assets across all marketing channels.
• Ensure our visual storytelling captivates our target audience and consistently reflects our brand.

Team Leadership & Cross-Functional Collaboration:

• Build, mentor, and inspire a high-performing team across creative, digital product management, CRM, paid media, and e-commerce operations.
• Foster a collaborative environment across Sales, Product Development, Operations, and Consumer Experience teams—ensuring every touchpoint works in harmony.
• Serve as a key member of the executive leadership team, providing strategic insights and contributing to broader business initiatives.

Analytics & Performance Measurement:

• Champion a data-driven marketing culture by utilizing analytics to optimize campaign performance, consumer journeys, and media spend.
• Drive a culture of testing, learning, and continuous improvement through advanced attribution methodologies, lift testing, and media mix modeling.
• Build marketing strategies rooted in performance, creativity, and consumer insight—fueling sustainable and profitable growth.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 10+ years of experience in marketing, with at least 5 years in a senior leadership role (VP, Director, or similar) in a consumer goods business, preferably with a B2B and DTC sales channel.
• Proven track record of driving significant growth in a D2C environment through strategic marketing and e-commerce initiatives.
• Willingness and ability to pivot between high-level strategic work and hands-on execution.
• Experience managing creative teams directly or as a strong cross-functional partner.
• Deep understanding of full-funnel marketing, attribution, and optimization techniques.
• Strong analytical skills with expertise in Excel, Google Analytics, and BI tools.
• Ability to balance high-level strategic thinking with hands-on execution.
• Exceptional leadership and team management skills, with experience recruiting, mentoring, and developing high-performing teams.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with C-level executives and cross-functional teams.