About the role of Digital Marketing Specialist:

We are seeking a highly motivated and detail oriented Digital Marketing Specialist to join our marketing team. This role will sit within our center of excellence and be responsible for working with our internal team as well as various portfolio companies to manage paid social and influencer processes, content and ads, as well as other marketing initiatives. The ideal candidate is targeting a career in digital marketing. As the role progresses, we will teach you how to manage and optimize paid social campaigns across various platforms.

Responsibilities:

• Collaborate with brand teams and agencies to create compelling visual and written content tailored for paid social media platforms.
• Ensure all content aligns with brand guidelines and resonates with the target audience.
• Manage the content and ad creation processes, ensuring timely and consistent delivery of high-quality materials for paid social campaigns.
• Work closely with cross-functional teams to gather requirements, set project timelines, and ensure timely delivery of assets for paid social campaigns.
• Utilize DFC and brand project management tools to track project progress, identify bottlenecks, and implement efficient solutions.
• Coordinate with external vendors and agencies to facilitate content creation and campaign execution.
• Analyze campaign performance data, identify key trends, and provide detailed reports to stakeholders.
• Identify, approach, and manage relationships with influencers and brand ambassadors suitable for the brand's image and target audience.
• Collaborate with influencers to create authentic and engaging content that aligns with our brand messaging and campaign objectives.
• Negotiate and oversee influencer partnerships, ensuring deliverables are met and campaigns are executed successfully.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Detail-oriented and highly organized.
• Strong project management skills with the ability to juggle multiple projects and priorities simultaneously.
• Experience in content creation and familiarity with various content formats. Photoshop or Canva experience a major plus.
• Video editing experience is a major plus
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to interpret complex data sets.
• Creative thinker with a keen eye for design and messaging.

Culture & Benefits:

• We value curiosity, a bias for action, resourcefulness, innovation, humility, & empathy and look for these qualities within all candidates we hire.
• We offer: generous medical & dental benefits, 401k with matching, 12 weeks of paid parental leave, and flexible PTO.
• This role can be remote in the US with the ability to travel to Boston quarterly.

Additional Information:

• We regret that we can not consider applicants who reside in California, Colorado, Connecticut, Maryland, Nevada, New York, New Jersey, Ohio, Rhode Island, or Washington.
• We regret that Digital Fuel Capital does not provide Visa Sponsorship. Individuals who need sponsorship for work authorization, now or in the future, are not eligible for hire for this role.
• We require pre-employment references.