Artful Home & Uno Alla Volta connects customers with handmade work from independent artists. We are hiring a freelance Retention Marketing Specialist to own our email program and turn one-time buyers into loyal, repeat customers.

This is a hands-on contract role for someone who lives in the ESP and loves testing, measuring, and improving every send.

What you'll do:

· Build, QA, and deploy email campaigns and lifecycle flows (welcome, abandonment, post-purchase, win-back, VIP)

· Develop segmentation strategy to drive repeat purchases and customer lifetime value

· Run a continuous A/B testing roadmap and report on retention KPIs

· Manage deliverability, list health, and re-engagement

· Partner with Creative and Merchandising to keep email on-brand and on-calendar

· 2+ years in email/CRM/lifecycle retention marketing, ideally DTC eCommerce

· Hands-on ESP experience (Listrak strongly preferred)

· Proven track record improving retention through segmentation, automation, and testing

· Strong analytics skills (Google Analytics preferred) and sharp attention to detail

· Self-directed, organized, and able to run a full email calendar independently