Director, Digital Product Management

Decorative Finishes @ Renovation Brands

About This Position:

We are seeking a strategic, entrepreneurial Director, Digital Product Management to lead digital portfolio management and product innovation across our Decorative Finishes (DF) brands. This role is the connective tissue between customer insight, product strategy, and cross-functional execution—with a strong emphasis on New Product Development (NPD), Digital Merchandising, and Voice of the Customer (VOC) methodologies.

This individual will be responsible for the digital product strategy and assortment across the Decorative Finishes business unit, which consists of seven category-leading Ecommerce brands: Trueform Concrete, American Tin Ceilings, Reggio Registers, Baseboarders, Vent Covers Unlimited, Madelyn Carter, and Cast and Bevel.

The ideal candidate is self-directed, highly collaborative, and thrives in a high-autonomy, high-accountability environment. They must bring a strong understanding of digital retail ecosystems to help scale design-driven building material brands via omnichannel innovation and Ecommerce excellence.

• Location: 100% Remote. (Required to work from any location within the USA.)
• Reports to: General Manager.
• Base Salary Range: $160,000 - $180,000 (experience & interview performance will determine actual number within the range).
• Annual Discretionary Bonus: eligible for 20% of base salary.

What You’ll Do:

Portfolio Ownership

• Manage and optimize the active SKU portfolio across all brands.
• Identify gaps and opportunities aligned to brand positioning and commercial needs, including online merchandising dynamics and consumer browsing behavior.

New Product Development (NPD)

• Lead the end-to-end product lifecycle using a structured VOC process, competitive benchmarking, and trend forecasting.
• Ensure product data integrity and content readiness across DTC and marketplace platforms.

Digital Merchandising & Ecommerce

• Drive product performance on digital shelves by partnering with Ecommerce, DTC, and marketplace teams to optimize content, categorization, SEO, and conversion.
• Prioritize features and attributes that perform well in Shopify, Amazon, Home Depot, Lowe’s, Wayfair and similar environments.
• Leverage platform analytics to inform product decisions and drive ongoing enhancements.

Voice of the Customer (VOC)

• Implement systems to synthesize multi-channel customer insights, including DTC reviews, trade pro feedback, and digital behavior analytics.

Cross-Functional Collaboration

• Working closely with:
  • Brand & Merchandising to ensure visual and verbal identity coherence across digital channels.
  • Manufacturing & Ops for feasibility and sourcing alignment.
  • Finance & Supply Chain for profitability modeling and logistical readiness.

Strategic Benchmarking

• Continuously monitor market trends and competitors (including on major Ecommerce platforms) to inform product positioning, packaging, and pricing.

Business Case Development

• Lead business case development for new products and line extensions—including channel-specific ROI assumptions.

What We’re Looking For:

Must-haves:

• 8+ years of digital experience in product management, product merchandising, or product development.
• Proven success launching and managing own-brand products in home improvement, building materials, or design-driven categories.
• Experience collaborating across Shopify and Ecommerce marketplaces (Amazon, Home Depot, Lowe’s, Wayfair, etc.).
• Track record of optimizing product performance in online channels, including SEO, PDP conversion, and digital packaging.
• Adept at balancing creative design decisions with supply chain and manufacturing realities.

Preferred:

• Experience working with PIMs, DAMs, and other Ecommerce tech stacks.
• Past roles in startup, small business, or corporate innovation environments.
• Background in direct-to-consumer (DTC) strategy or omnichannel merchandising.

Who You Are:

• Digitally Fluent: You understand the online retail environment and know how to position physical products for digital success.
• Customer-Centered: You prioritize customer needs and online shopping behavior to inform product strategy.
• Data-Led but Design-Minded: You balance analytics with aesthetic sensibility.
• Entrepreneurial: You thrive in high-growth, high-autonomy environments and approach business with ownership.
• Integrator: You work seamlessly across teams, platforms, and disciplines to drive measurable product and merchandising wins.

Candidate Experience:

• Ensuring a smooth and enjoyable candidate experience is very important to us at Renovation Brands. For transparency, our interview process varies in length, depending on the position and appropriate number of interview stages.

• Collaboration is a key proponent of success at Renovation Brands, which is on display during our interview process for a number of positions where it is common to have members of our Senior Leadership Team as well as your future manager partake as Interviewers. This provides candidates with immediate facetime and rapport building.

About Renovation Brands:

Home is one of the most sacred places, where everything is more personal and where memories are made. At Renovation Brands, we have a tremendous opportunity to create engaging experiences and lasting relationships with our consumers.

Our focus is on creating design-rich home improvement product offerings via Ecommerce that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.

Commitment to DEI:

At Renovation Brands, we celebrate our inclusive work environment, and we encourage applicants from all backgrounds and perspectives to apply. We are committed to having an inclusive and transparent work environment where every voice is heard and acknowledged, assisted by our employee-lead programs such as our Culture Team. At Renovation Brands, we embrace our differences, and believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking.

As we continue to grow, onboarding great talent to help us execute our mission and vision is our top goal. From California to New York to Massachusetts to Florida, our team members collaborate and deliver groundbreaking Ecommerce projects from across the United States. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Our Benefits:

At Renovation Brands, we have you covered when it comes to our comprehensive Benefits Package, including:

• Competitive Base Salary in line with market expectations
• Medical, Dental, and Vision plans
• 401(k) Safe Harbor Plan with 4% employer match
• Paid Vacation, 5 Paid Sick Days, and 10+ Paid Holidays, including Floating
• Paid Parental Leave
• Employee Discount program across all brands at a price of 10%-20% above cost
• Voluntary Life Insurance & Disability Insurance
• Voluntary Accident & Critical Illness Insurance
• Employee Referral Program
• Discounts through LifeMart

Our Mission:

Empowering our customers to bring their visions to life.

Our Culture & Values:

Our employees are our most precious resource. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth, and use our consumer insight tools to better serve all of our constituents.

Our foundation is supported by five (5) core values that serve as pillars of our culture:

• Empower the Customer – This is about their vision, not ours.
• Think big. Move fast – We sprint when others stroll.
• We’re a team first – Period.
• Fearlessly Transparent – Robust debate, wholehearted respect, and commitment required.
• Do’ers Not Dreamers – We get more done with a match than other companies do with a blowtorch.

Our Brands:

• American Tin Ceilings
• Reggio Registers
• Baseboarders
• Decor Planet
• RTA Cabinet Store
• Electric Fireplaces Direct
• Mantels Direct
• Trueform Concrete & Blendhouse
• Cast & Bevel
• Vent Covers Unlimited

Visit us @ RenovationBrands.com & on LinkedIn @ Renovation Brands - LinkedIn